Drone-Hand operates at the intersection of technology and agribusiness.
This project was exclusively for the logo and after our initial meeting it was decided that it should be something simple, clear and that communicated to the target audience (farmers) exactly what it was about - without ambiguities or subliminal messages. The identity was designed for immediate recognition, using familiar visual cues from farming and drone technology to communicate the company’s purpose with minimal cognitive effort.
The circular composition frames the landscape from a broad perspective, reflecting the expanded visibility that drone technology brings to farm management. Layered fields create depth, while the drone and grazing cattle connect innovation with the realities of rural work.
Green establishes a strong semantic connection with agriculture, land and growth. The contrasting orange sun draws attention to the central scene and introduces a recognisable reference to the intensity of the Australian landscape. Together, these elements create an identity that feels both technologically capable and grounded in its agricultural context.
Social Radar is a location-based professional networking application designed to help people discover and connect with others nearby in real time.
Its identity combines the familiar visual language of radar technology with the structure of a professional network, allowing the product’s purpose to be understood quickly.
Concentric organic lines suggest location, proximity and real-time discovery, while the connected points represent professionals within an expanding network. The softer, irregular forms make the experience feel more human and approachable, balancing the professional nature of the platform with the spontaneity of meeting new people.
Deep blue conveys trust, credibility and professional connection, drawing on visual conventions already familiar within platforms such as LinkedIn. Turquoise adds energy and distinction, while the rounded typography reinforces an accessible and contemporary identity.
Iniciativa RZ is a SaaS startup founded by two brothers, whose initials form the company’s name.
The logo integrates the letters R and Z with the familiar “<” and “>” symbols used in programming, creating an immediate connection between the founders and the technology behind the business.
The continuous lines guide the eye through the monogram and give the symbol a sense of movement, reflecting the dynamic nature of software development. A circular frame brings the elements together into a compact and recognisable visual unit.
As the brief requested an alternative to the blue commonly used across the technology sector, a vibrant purple was selected. The colour preserves a contemporary digital character while giving the brand greater distinction, energy and visual presence.
Keratin&Co is a haircare brand created by stylist Ellen Lima, specialising in keratin straightening treatments.
The identity was designed to connect the precision of the application process with the smoothness and movement associated with the final result.
Fine, flowing lines reference both the brush used to apply keratin and individual strands of hair. Their continuous movement creates a sense of softness and transformation, while the clean, geometric typography introduces structure and professional precision.
Soft pink adds warmth and femininity, while gradients of brown draw from natural hair tones and make the identity feel grounded in its category. The colour transition across Ellen Lima’s name creates visual emphasis, strengthening recognition of the specialist behind the brand.
